“People don’t buy what you do; they buy why you do it.”-Simon Sinek
Many companies are focused on selling the features and benefits of their products. In reality, what motivates people the most is your mission and vision of what you’re hoping to achieve with your business.
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Apple isn’t about selling personal computers, it’s about ‘thinking different’ and challenging the status quo. Airbnb isn’t about short-term rentals. It’s about connecting people so that you can belong anywhere.
Simon Sinek The Golden Circle, Applying to coaching excellence